By leading the decorative painting revolution over the last 25 years, Annie Sloan is widely recognized as one of the world’s most respected experts in paint and color.

As well as authoring over 20 internationally sold books, Annie Sloan transformed the world of furniture painting with the creation of her own brand of decorative paint, Chalk Paint®, in 1990. Annie’s fine-art background and contagious enthusiasm for decorative painting has motivated both home painters and experienced professionals, unlocking countless creative potentials over the last 30 years. Annie Sloan is all about sharing her passion for decorative painting, and inspiring people to be creative and adventurous with her paints and colors. Her products are exclusively available through her network of over 1,400 independent Stockists located around the world.

Annie trained as a fine artist and turned to decorative work after attending college in the mid-1970s, whilst painting murals in houses as commissions. By 1987, Annie had written the phenomenally successful book The Complete Book of Decorative Paint Techniques, which is considered to be the industry bible on the subject. Unable to find the paints that she wished to work with, Annie used her knowledge of color, paint, pigments and art history to develop Chalk Paint® in 1990. In 2000, Annie set up a shop in Oxford to showcase Chalk Paint®, run courses, and offer interior design services.

Annie lives and works in Oxford with her husband David, who runs the business with her. Born in Australia to a Scottish father and a Fijian mother, Annie came to England to a farming life in Kent when she was ten years old. With spells in Southern Africa and connections to France, Cuba and the US, Annie feels she has world roots. Annie has three sons and has lived in Oxford for the last twenty-five years.


As one of the world leading experts in paint and colour, Annie Sloan has developed paints that are not only fun to use, but easy too.

Annie Sloan revolutionized the painting industry in 1990 when she first released her line of versatile and easy to use Chalk Paint. It is eco-friendly, odorless, and contains near-zero VOCs – harmful solvents found in many common kinds of paint. Because it contains no latex, it is a safe alternative for those with latex allergies. A single quart can cover more than 140 square feet and, best of all, requires none of the tedious priming and sanding of traditional paints. With colors inspired by 18th and 20th century décor, you can use the paint straight out of the can or mix colors to achieve exactly the look you want.

For most surfaces, her decorative paint, Chalk Paint®, offers the ultimate in flexibility with colours that can be mixed together, lightened or darkened. Chalk Paint® can be thickened or thinned, used as a wash or even a dye. Seal it with Clear Soft Wax and age it with Dark Soft Wax.